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国开电大《商务英语4》单元自测4章节【标准答案】

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4012-商务英语4-Unit 4 Self-test-辅导资料

1题 —how was your tripto london, jane? — ___________. A. Oh, wonderful indeed B. By plane and by busC. The guide showed me the way

2题 —i am going to ask for a pay rise. —_________. A. I don’t think youare worth B. Let me pay for it C. I think you may talk to your boss

3题 —thanks for inviting me, john, but i’ve already made other plans. —_________. maybe another time. A. I hope you enjoy it B. That’s good C. Oh! I’msorry to hear that

4题 — betty, we’ll have a buffet party next saturday. will you join us?— _______ , susan. thank you! A. I’d love to B. I’m afraid not C. By no means

5题 — i had a really good weekend at the seaside. —____________. A. Oh,that’s very nice of you B. Oh, I’m glad to hear that C. It’s a pleasure

6题 while the other people ____ and discussed the problem together, tedignored them. A. interacted B. intensive C. interviewed

7题 the instruction describes completely the ____ and its safety basis.A. faculty B. facilitate C. facility

8题 we didn’t understand how difficult it was to ____ such a breakfast.A. district B. distribute C. distract

9题 some in the market now want government _____ in order to reducecosts. A. regulation B. regulate C. regular

10题 some of the _____ solutions will support these requirements betterat the moment. A. property B. prosperity C. proprietary

11题 the executive team have to hold an urgent meeting ____ they see thebad market feedback. A. before B. because C. whether

12题 among the critiques were allegations ____ some franchise uses itspolitical influence to increase its profits. A. which B. what C. that

13题 it should ____ that franchising is one of the means available forgetting investment money without giving up control of the chain operation andbuilding a distribution system for servicing it. A. recognize B. be recognizingC. be recognized

14题 trademarks, proprietary service marks and regulations need _____carefully. A. to be observed B. be observed C. being:to beobserved

15题 the franchisor _____ the franchisee should observe the regulationsto make the business go well. A. or B. as well as C. either

16题 阅读理解:根据上下文,补全对话内容(每题10分)。操作提示:通过下拉选项框,选择答案。 A. it doesn’t sound too complicated B. Then what about thequalifications of a franchisee C. Sure, what do you want to know D. Thank youvery much for all the information E. could you tell me how long a franchisecontract will last Ada wants to do franchise business and turns to Bill forsome information about franchise business. Ada: Hi, Bill. I am reallyinterested in franchising opportunities. Would you be able to give me someadvice? Bill:

Ada: Ok, first, what are thequalifications that a franchisor should have? Bill: Generally speaking, afranchisor should be a well-developed company with business resources such as atrademark, trade name and business model. Ada:

Bill: A franchisee should have thenecessary funds, work goals and e国开答案请进:opzy.net或请联系微信:1095258436mployees, etc. Ada: Yes,

. Would you please tell me something about the franchise fees? Bill: Ok. Thefees for the franchise are an initial fee and a usage fee. Ada: Now,

Bill: In general, it is no less thanthree years. Then both the franchisor and the franchisee may talk about theconditions, and see whether the contact needs to be rewritten. Ada:

. Bill: My pleasure.

17题 阅读理解:根据文章内容,选择正确答案(每题10分)。  China has the most franchises in the world but the scale of theiroperations is relatively small. Each system in China has an average of 43outlets, compared to more than 540 in the United States. Together, there are2,600 brands in some 200,000 retail markets. KFC was the most significantforeign entry in 1987 and is widespread. Many franchises are in factjoint-ventures, as at their forming the franchise law was not explicit. Forexample, McDonald’s is a joint venture. Pizza Hut, TGIF, Wal-mart, Starbucksfollowed a little later. But total franchising is only 3% of retail trade,which seeks foreign franchise growth. The year 2005 saw the birth of an updatedfranchise law, “Measures for the Administration of Commercial Franchise”.Previous legislation (1997) made no specific inclusion of foreign investors.Today the franchise law is much clearer by virtue of the 2007 law, a revisionof the 2005 law. The laws are applicable if there are transactions involving atrademark combined with payments with many obligations on the franchisor. Thelaw comprises 42 articles and eight chapters.

1. According to the passage, the passagemainly talks about

A. the scale of franchising in China B.the franchise law in China C. an outline of franchising in China

2. KFC was the foreign franchise to Chinain 1987 and is widespread. A. most profound B. first C. wealthiest

3. Many franchises are in factjoint-ventures, because A. at the beginning stage, franchise law was not soclear B. at the beginning stage, many franchises could not find the rightpartners C. many foreigners were not familiar with Chinese culture

4. Foreign franchise grows in China becauseof  A. the open policy B. the smallamount of retail trade C. the Chinese culture

5. The writer has the attitude tofranchising in China A. negative B. positive C. neutral

18题 阅读理解:根据文章内容,判断正误(每题10分)。 Four Tips for Becoming a Franchisee   If you want tobecome a franchisee, the tips below can help you to find the perfect opportunity.  Be focusd on your preference. On the stage of decision-making, thebottom line is: Don’t rule out a business without learning or seeing what theday-to-day will look like. For instance, think about a mom returning to thework force who knows she wants to interact with children on a daily basis.Among the hundreds of options there, she needs to decide if she would like tobe hands on as a teacher or if she would rather manage a facility that tutorschildren in math. Deciding between the two is easy if she considers whichday-to-day position she would prefer and how that will impact her other goals.   Beproactive with your research. After you’ve determined what role you want in afranchise, it’s important to start researching different options. Physicallyvisit many different franchise locations and browse the web and then determinewhat will be a fit in your community. Make sure the franchisor has experience.Before signing on to a franchise, it is essential to ask the franchisor aboutthe executive team and its past industry experience. Find out if the companyleaders have had significant experience at another franchise and are nowapplying that knowledge successfully.   Read the franchisedisclosure document carefully. The first thing to look at is how much afranchise would cost to purchase. Make sure you have a financial advisor whocan look at that item with you and see the type of profit a franchisee can makeon average. It’s also important to take a look at the post-termination clausein the agreement to make sure that when you want to leave the business, youknow the terms well and your interests are properly protected.

1. Decide on a business with learning orseeing what the day-to-day will look like.

2. Before you’ve determined what role you want in a franchise, it’s time tostart the business.

3. Before signing on to a franchise, the essential job is to ask the franchisorabout the executive team and its past industryexperience.

4. The first thing to look at is how long a franchise would take to purchase.

5. To make sure that when you want to leave the business, you have made enoughmoney and you are satisfied with that.

19题 翻译:为句子选择正确的翻译(每题10分)。

1. The franchisee can get more money than adirect employee because he or she has a vital interest in the business. A.因为特许经营者在公司中有切身利益,他/她能够比直属雇员赚更多的钱。 B.特许经营人能够比直属雇员赚更多的钱,因为他/她在公司中有重要的兴趣。 C. 特许经营人能够比雇员直接赚更多的钱,因为他/她在公司中有关键的利益。

2. It is said about 4% of all businesses inthe United States are franchisee-worked. A.据说美国所有的贸易中,4%都是特许经营工作的。 B.它说美国所有的商业中,4%都是特许经营的。 C.据说美国所有的商家中,4%都是特许经营的。

3. But franchisor rules are usually verystrict in the US as well as in most other countries. A.但是授权特许经营者非常严格,在美国与其他大多数国家一样。 B.但是在美国授权特许经营者的规则与其他大多数国家的一样,非常严格。 C.但是授权特许经营者的规则在美国与其他大多数国家一样好,非常严格。

4. Don’t rule out a business withoutlearning or seeing what the day-to-day will look like. A.如果没有学习和看到公司的日期,就不要规定一个公司。 B.不了解或看到公司的日期表,就不要控制一个公司。 C.如果不了解或看到公司的日常情况,就不要排除一个公司。

5. To be honest, after many years of hardwork, tears and disagreements, I have made it through.A.说实话,经过多年的艰苦工作、泪水和意见分歧,我还是渡过了难关。 B.经过多年的艰苦工作、泪水、意见分歧和讲诚信,我还是将它通过了。 C.要讲诚信,经过多年的艰苦工作、泪水和意见分歧,我还是穿越了它

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